This article originally appeared in the ON24 blog in February 2021. In a digital-first world, it takes an engaging digital marketing strategy to attract and nurture leads at every stage in the buying journey. With the ON24 platform, ServiceNow has embraced digital transformation with the savvy of a company that puts audience engagement at the center of their marketing, and their results speak for themselves. Hear from ServiceNow’s Sr. Campaign Marketing Manager, Rosaline Raj,