It’s not what you know, it’s who you know – and who knows you! It’s a business mantra that rings true even for the most apprehensive working professionals. It can be time-consuming, but there are approaches to help build your network through meaningful connections that lead to business success. Learn to network really well – Not [...]
I recently had the distinct pleasure of hearing Colin Powell speak at the Commonwealth Club. It was amazing to see the very accomplished former Secretary of State in person – to capture his essence, to see how he speaks and interacts with us regular folks. He was promoting his New York Times bestseller, “It Worked [...]
Several years ago, a very savvy colleague introduced me to the concept of an editorial calendar. At the time, I was part of a small group of communicators that created a variety of content for a worldwide audience. She took my dry excel spreadsheet of story ideas and helped me transform it into an essential [...]
YouTube gets 60 hours of video uploaded every minute and a trillion views per year. Even mobile video viewers are expected to exceed 50 million this year. So I guess this video thing is pretty popular, huh? If you haven’t created a video for your business, you’re missing a key video marketing opportunity that has [...]
Did you know that we conduct 34,000 Google searches worldwide every second (according to comScore)? A staggering number isn’t it? We use statistics in marketing to capture the reader’s attention, enhance credibility, justify strategies or to make a compelling point. But time-crunched communicators often copy and paste data-filled excel sheets, charts and graphs and expect [...]
